Making flash not look like flash:
I’m a heavy user of flash - most of my photos have flash one way or another. But I try and hide that fact.
I nearly always have an on-camera flash, but I try to diffuse it or bounce it wherever possible. I use as little direct flash as I can, except outdoors where I try and use available light, and use flash only to lift the shadows and reduce the contrast.
However, sometimes it is just best to overpower the ambient light with flash - but still try to make it look natural, ie, not like flash...Full Article Here
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